What does a matched placement look like?
The link sits inside the body of an article and fits the sentence around it. Examples of good fits:
- A guide to forming a small company on a business advice site, linking to your business law page.
- An article about preparing for a move abroad on a relocation site, linking to your immigration process guide.
- A local community article about a city ordinance, linking to your page for that area of law.
The anchor text and the target page are agreed with you first. We suggest descriptive, varied anchors, and we point links at pages that are useful to a reader, not only at the home page.
